{"id":1628,"date":"2019-08-09T13:38:13","date_gmt":"2019-08-09T17:38:13","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=1628"},"modified":"2021-11-30T11:14:13","modified_gmt":"2021-11-30T16:14:13","slug":"email-marketing-is-dead-or-is-it","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2019\/08\/email-marketing-is-dead-or-is-it\/","title":{"rendered":"Email Marketing is Dead – Or is It?"},"content":{"rendered":"\n

Email marketing is dead\u2026<\/p>\n\n\n\n

Or is it?<\/p>\n\n\n\n

We’ve heard this argument before. Often it is said by those\nlooking to explain a minimal interest in signing up for an email newsletter.\nHere’s the truth: no one wants to sign up for your email newsletter. The truth\nis, “signing up” for your newsletter to “stay in touch”\ndoesn’t offer any value to your customer.<\/p>\n\n\n\n\n\n\n\n

Yeah. We went there. We know that was harsh, so we’ll give\nyou a minute to recover from your shock. (But don’t worry, we’ll walk you\nthrough some email marketing basics here.)<\/p>\n\n\n\n

If no one wants to “sign up,” then how can email\nmarketing still be successful? Email marketing is still an effective tactic in\nyour digital marketing arsenal if done correctly. How do you do it correctly\nand be invited into the sacred space of your customer’s email inbox? Or, simply\nput, how do you get someone to “sign up?”<\/p>\n\n\n\n

Keep it simple. Offer something valuable that invites an\nimmediate action of exchanging an email address for your offer. This could be\nas simple as a downloadable guide, access to an exclusive video, a product\ndiscount, a free trial, an eBook, or a free report. The key to this lead\ngenerating tactic is your offer needs to be valuable, relevant, and worthy of\nthe transaction.<\/p>\n\n\n\n

The client email inbox is indeed hallowed ground; an\ninvitation should not be mistreated. Abusing this by sending random,\ninfrequent, and extraneous emails is a recipe for disaster.<\/p>\n\n\n\n

\"notification <\/figure><\/div>\n\n\n\n

Done correctly, your lead generation (getting people to\n“sign up”) will create categories of people, also called audience\nsegmentation<\/strong>. These segments might include people who are interested in a\nparticular product, service, demographic or, even geographic region.\nSegmentation is an integral part of a good email marketing strategy because it\nallows the delivery of personalized and relevant content to your unique\nsegments. Direct and specific messaging will increase conversions and the\noverall effectiveness of your email campaign.<\/p>\n\n\n\n

But do people like getting email?<\/strong><\/p>\n\n\n\n

Yes! Despite what naysayers might lead you to believe,\nconsumers actually prefer email. In a 2018 Email Addiction study conducted by EmailMonday<\/a>, consumers indicated that email\nis their preferred method of brand communication, with Facebook a distant\nsecond at 38% and followed by traditional “snail mail” at 27%.<\/p>\n\n\n\n

With a qualified list in hand, it’s now time to start an\nautomated marketing campaign. In this series of emails, remember to provide\nvalue in your content and messaging. One way to do this is by answering common\nquestions or providing insights about your industry. Every third to fourth\nemail should be a clear offer on your products or services.  <\/p>\n\n\n\n

Do people even open<\/em> emails anymore?<\/strong><\/p>\n\n\n\n

As a matter of fact, they do. In a 2017 study by the Direct\nMarketing Association, 35% of consumers estimate they open 75% of the marketing\nemails they receive. Only 14% of consumers indicating opening all the emails\nthey receive.<\/p>\n\n\n\n

Don’t stress if your open rates are low. The\nindustry-standard is a meager 20% — anything above that is performing well.\nEven if a consumer deletes an email, your brand is still making an impression\non their consciousness. The goal has been accomplished. And, when someone\nunsubscribes, take that as a gift. That contact was unlikely to do business\nwith you, and why waste your effort on deadweight?<\/p>\n\n\n\n

The Verdict<\/strong><\/p>\n\n\n\n

Is email marketing dead? Not a chance. <\/p>\n\n\n\n

Still frustrated with the performance of your email\nmarketing? There is hope! Take some time to update your lead generation\ntactics, segment your audience, and update your messaging. <\/p>\n\n\n\n

Email marketing has the potential to widen your reach and\nincrease your conversions but success is widely dependent on how effectively\nyou lay the groundwork. <\/p>\n\n\n\n

Need help with your email marketing strategy? Contact our\nmarketing strategists at Sharp Innovations for a free\nconsultation<\/a>. We\u2019d be happy to help!<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing is dead\u2026 Or is it? We’ve heard this argument before. Often it is said by those looking to explain a minimal interest in signing up for an email newsletter. Here’s the truth: no one wants to sign up for your email newsletter. The truth is, “signing up” for your newsletter to “stay in…<\/p>\n","protected":false},"author":19,"featured_media":1632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,7],"tags":[331,330,329,202,24,296],"class_list":["post-1628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-internet-marketing","tag-client-communication","tag-email","tag-email-market","tag-email-marketing","tag-internet-marketing-2","tag-marketing"],"yoast_head":"\nEmail Marketing is Dead - Or is It? - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"Email marketing is dead\u2026 Or is it? 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