You wouldn’t believe how many free resources are available that offer suggestions on how to improve your business’s website and online presence. Even if your website just recently launched, chances are there are areas for improvement, especially if you aren’t utilizing a search engine optimization (SEO) service.
For those business owners who are looking for any type of edge over their competition, we’ve put together a list of some of the most useful free Google tools available to improve your website and, in turn, your placement in the search engines. We encourage you to use these on your own website today!
- Google Mobile-Friendly Test – In addition to telling you whether your website is mobile-friendly, this tool will quickly show you any page issues that are interfering with your webpages receiving the “mobile-friendly” tags. Issues can include running outdated software like Flash, fonts being too small to read easily, tap targets being too close to one another, and more.
- Google PageSpeed Insights – Google PageSpeed Insights quickly scans any page and measures the loading speed of that page. This will then show you how your page performs on both the mobile and desktop platforms, and will offer suggestions for improvement.
- Google Search Console – Google Search Console (formerly Webmaster Tools) is one of the most comprehensive free tools available to webmasters. Inside you will find numerous resources for improvement, including any important messages regarding your website, HTML improvement suggestions, manual action penalties taken against your site, mobile usability issues, crawl errors, and much more. While the data can at times be a bit outdated, this still is a fantastic free tool that continues to be improved by the Google team.
It would also be wise to go beyond just Google’s tools to cover more than just one source of search engine traffic. Bing has comparable tools that are also free and could help you find additional problems with your website. These include Bing Webmaster Tools and Bing’s Mobile Friendliness Test Tool.
If you do discover issues, we are more than happy to assist you in addressing them. Don’t hesitate to contact our team today to get help improving your website or to explore additional methods for improvement, including using SEO to help improve your organic search rankings, a responsive or mobile web design if you aren’t mobile friendly, and more.