NuCar Consulting was looking for a website that could take them beyond the typical "brochure-ware" usefulness of many websites. They wanted a site that would capture user information and lead visitors toward a path of engaging NuCar to help create custom loyalty programs.

Sharp Innovations worked closely with NuCar Consulting to create a website that had simple, easy-to-use navigation, clear "pathways" for collecting user information and dynamic visuals and messaging throughout. A multi-step "Build Your Program" system was designed to guide users through a simple information gathering process while client-provided artwork made messaging more impactful and memorable. Custom Flash animation ensured first-time visitors would instantly become engaged and would build a desire to learn more about how NuCar Consulting could help their business.