Metalwerkds USA

Metalwerks set out to find a marketing and technology partner that could develop an industry leading web presence that presented a modern look with an aggressive perspective. For many decades, Metalwerks has been at the top of their field and their team was now looking for a firm to transform their website into one that would accurately and progressively reflect their marketing position.

Sharp Innovations, Inc. worked closely with the sales and engineering teams at Metalwerks to initially work through a naming process to create a trademarked market identity (“The Difference in Metal Architectural Solutions”) that would package Metalwerks’ products and services. When that process was complete, the designers at Sharp Innovations created a signature logo that is showcased on the new website. After the initial marketing initiatives were complete, including full web content services, the technology team at Sharp set out to back the visual aspects of the site with advanced programming features including a searchable project gallery database and secured access to AutoCAD design details. Sharp Innovations will continue to partner with Metalwerks as we collaborate to solidify their online brand position and long-range online marketing goals.