Month: August 2013
How to Choose a Domain Name
August 16, 2013Clients often ask us “What name should I use for my website?” It sounds like an easy question, but there are actually a number of variables to consider before you rush to secure your new domain name with a re-seller. Here are five considerations to take into account when choosing your own URL:
1. Length of the URL
Often, choosing a short name for your URL (website address) is the best way to go, especially if the name is directly linked to who you are or what you do. But having a short name isn’t everything. If the words you chose aren’t memorable, are spelled abnormally, or are awkward contractions of other words, you might be better off using the longer option. For instance, www.thelightingworks.com would be more memorable than www.ltngwrks.com, even though it is longer. But www.lightingworks.com might be even better, since it captures the core name without being hard to remember.
2. What to do when a URL is already taken
Chances are, unless your organization or business is very unique, your first choice for a domain name is already in use by someone else. This is no cause for panic, however, as this problem is often remedied by simply being creative. Adding geographic-specific attributes to your URL like www.palightingworks.com or www.lancasterlighting.com, for example, may be the solution.
Why a “Super-phonebook” SEO Program may not be your Best Investment
August 9, 2013If you are looking to join the millions of others committing money to online marketing, you probably have given thought to the large “Super-phonebook” companies that claim to be the best choice for your online marketing needs. Before you start spending money or make a commitment, there is a lot of information—and some misinformation—of which you should be mindful.
There is no shortage of horror stories floating out there in cyberspace about why people have regretted going the “Super-phonebook” route. But we wanted to find out for ourselves, so we placed a call and talked with a representative about the opportunities they could offer their clients. In comparing their options with a smaller, more customer-focused business that offer similar services, we began to understand the reasons for the complaints.
