Month: April 2011
Social Networking for Small Business
April 4, 2011Internet Marketing through Social Networking
Social Networking has become a large part of search engine optimization (“seo”). And while we’ve heard that it is important, it can be hard to understand how everything ties together. So let’s start with your website, which can be thought of as the epicenter of information about your company. When discussing link building, we are normally talking about how we can improve search results to attract visitors to your website. The real question is, how do you get relevant visitors and traffic?
The Google Farmer Update
With the new Google “farmer/panda” update, methods traditionally used to improve search have changed a bit in favor of social media. Google’s update hit many traditional link-building websites hard, including article and e-zine-intensive sites. Many of these sites have been called “content farms” because they have thousands of pages of content that are not of good quality and/or don’t have content relevant to search queries. Overnight, some of these websites lost up to 90% of their traffic. But even so, article building and press releases are still a good way to get links to your website—you simply have to be selective in where your articles and releases are submitted. And social networking (Facebook, Twitter, etc.), in particular, plays a significant role in this update because these sites usually have the most up-to-date content.
For twenty years, CEO’s across the country have relied on Sharp Innovations as their trusted digital marketing agency. We are a Lancaster, Pennsylvania-based internet marketing firm that uses powerful design, compelling content, thoughtful functionality, and proven internet marketing techniques to improve our clients’ site rankings, traffic, and lead generation. We look forward to doing the same for you.